To realize the highest level of satisfaction in performance, riding comfort, safety, and eco-friendly driving, our goal is to continually advance our technological capability to produce tires that perform optimally under all conditions.
Kontrol Technology is a philosophy inherent to Hankook and is applied across the entire research, development and production process for all Hankook products. The ‘K’ of Kontrol stands for ‘Kinetic’ or, in other words ‘movement’. Kontrol is based on the basic concept of being able to fully command the interaction between car, driver and the road.
All Hankook products are based on the concept of Kontrol Technology and aim to provide consumers the joy of driving through performance, comfort and safety whilst being more environmentally friendly. From the extreme performance of motorsports, to the daily routine of driving children safely to school on a rainy day, Kontrol Technology is always there.
Tire performance is maximized with improved durability that maintains the best handling even under the worst driving conditions. This allows drivers to always move in the direction of choice under a variety of driving conditions.
Safety of both the car and driver is guaranteed by maintaining the cars ability to perform while driving, even under harsh weather or road conditions.
Based on a deeper understanding of how tires perform and behave in real world conditions, tires are designed to limit noise, vibrations and harshness on the roads to allow for an optimal driving experience.
Cost for the customers is reduced by increasing fuel efficiency while negative impacts to the environment are minimized by reducing carbon emissions.